Global outerwear icon wants to be #1 brand in sailing, chooses regatta for its reach, professionalism & energy
CHESTER, NOVA SCOTIA (June 14, 2018) – After a trial run in 2017, Norway-based global outerwear icon Helly Hansen has signed on as naming sponsor of what is now “Helly Hansen Chester Race Week” 2018, North America’s largest annual keel boat race week.
“We are absolutely thrilled to welcome Helly Hansen on board as the first-ever presenting sponsor in Chester Race Week’s 163-year history,” said Cynthia Spraggs, 2018 Sponsorship Chair.
”Helly Hansen is a global sailing icon and their decision to partner with us validates all the hard work our volunteers have done over the years to modernize and professionalize Chester Race Week while maintaining our famous East Coast warmth and energy.”
Helly Hansen is working towards being the number one global sailing brand. Marketing Director Damien Etchaubard approved a modest sponsorship opportunity in 2017 based solely on the regatta’s deep history and reputation as one of the largest and best-run regattas in Canada. His team’s extraordinary experience on site in 2017 convinced him to accept the three-year presenting sponsorship position.
“Chester Race Week is the regatta people look forward to each year in Canada. They blew us away last year with amazing sailing conditions, the large number and diversity of sailors and visitors, and their professionalism, sincere hospitality and positive energy,” Etchaubard said. “Helly Hansen makes the best gear for the toughest sailing conditions and the waters off Chester, Nova Scotia, are the perfect environment for sailors to put our apparel to the test.”
As part of its three-year partnership, Helly Hansen will expand its presence at Chester Race Week with enhanced attendance on land and water and offer a wider product offering on site. Helly Hansen is the brand trusted by professionals as seen through its partnership with the Canadian sailing team and Sail Canada.
“We’re developing imaginative ways to bring the Helly Hansen brand to life on the water and on land. Things like a pop-up store, spinnaker logos, product placements and more interactive ways for sailors and sailing fans to experience everything Helly Hansen offers. This is a chance to present our brand to the people who matter most to us,” Etchaubard added.
What makes Chester Race Week unique?
Named one of Sailing World magazine’s 14 greatest sailing events in North America, each August, 1,200-plus sailors arrive in Mahone Bay on Nova Scotia’s scenic South Shore to compete in one of 15 fleets racing simultaneously on five different race courses.
Courses range in size from a 0.5 nautical mile windward-leeward course for the Bluenose class in front of the Chester Yacht Club, to the 20-plus-nautical-mile-long, off-shore distance course for big boats. The fleets can accommodate everyone from competitive one-design hulls to classic wooden boats and cruising boats racing without spinnakers.
Public welcome to come for the racing, stay for the fun
The public are welcome to watch the races from the dock or from inside the Chester Yacht Club, which is open to the public from 9am to 9pm daily. After 9pm, the live music continues inside until 1:30 a.m. Wristbands are available for $20 to those 19 and over. Food trucks will be on the grounds for all four days giving all lots of options for tasty eats, drinks, and hot coffee. The Chester Yacht Club will host live music nightly by bands The Hopping Penguins, Roxy & The Underground Soul Sound, Dub Kartel and Shameless.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.
About Helly Hansen Chester Race Week
Hosted by the Chester Yacht Club in the picturesque South-Shore Nova Scotia village of Chester in mid August each year, Chester Race Week is Canada’s largest annual keel boat regatta and plays host to more than 130 boats from up and down the Eastern Seaboard and abroad.
Chester’s sailing regattas were first documented in 1856 and what became Helly Hansen Chester Race Week was named one of Sailing World magazine’s 14 greatest sailing events in North America. Tourists and locals alike take in the natural beauty of the area by both land and sea. A community-based, volunteer-driven event, Race Week boasts a full schedule of public-friendly events with live music, great food, yacht races, plus racing seminars from internationally renowned sailors, tacticians, boat builders and sailmakers. Visit www.ChesterRaceWeek.com